Benefits of Using Ad Extensions for New Zealand Businesses
Ad extensions are a powerful way to improve the performance of your Google Ads campaigns. They can help you:
Provide additional information to potential customers:
Ad extensions allow you to include additional information about your business, such as your address, phone number, hours of operation, and more. This information can be helpful for potential customers who are looking for more information before deciding whether to click on your ad.
Generate more leads:
Ad extensions can help you generate more leads by providing potential customers with an easy way to contact you. For example, you can add a “Call now” button to your ad that allows potential customers to call you directly from your ad.
Improve your ad rank:
Ad extensions can help you improve your ad rank, which means that your ad will be more likely to appear at the top of the search results page. This can lead to more clicks and conversions.
Save money:
Ad extensions can help you save money by reducing your cost-per-click (CPC). This is because ad extensions can increase your ad’s relevance to potential customers, which can lead to a higher click-through rate (CTR). A higher CTR can lead to a lower CPC.
Here are some tips for using ad extensions effectively:
Use a variety of ad extensions: There are a variety of ad extensions available, so be sure to use a variety of them to appeal to different potential customers.
Make sure your ad extensions are relevant to your ad: The ad extensions you use should be relevant to your ad and the keywords you are targeting.
Test different ad extensions: Test different ad extensions to see which ones work best for your business.
Use ad extensions to track your results: You can use ad extensions to track your results and see how they are impacting your campaign performance.
Conclusion
Ad extensions are a powerful tool that can help you improve the performance of your Google Ads campaigns. By using ad extensions effectively, you can provide potential customers with more information, generate more leads, improve your ad rank, and save money.
