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Digital Analytics

In the latter part of 2020, Google Analytics 4 (GA4) assumed the role of the primary tool for organizations to track new digital properties. This marked the beginning of the process to phase out the previous version, Universal Analytics.

Despite the numerous advantages of this fresh approach to digital tracking, it is crucial for your business to be well-informed and ready for the approaching transformations. RESULTi takes pride in being a trusted Google Analytics Certified Partner, and we stand prepared to provide your team with top-notch consulting services for Google Analytics 4.

Embrace GA4 for Smarter Insights and Future-Ready Tracking!

What’s Different with Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) has been designed with a dual focus on scalability and privacy. It enhances tracking capabilities for both web and app experiences, emphasizing comprehensive cross-device measurement. This update allows brands to monitor all digital interactions within a unified platform. In alignment with this novel approach, GA4 is shifting its emphasis away from traditional session metrics, redirecting attention towards more in-depth user and event analysis.

Furthermore, GA4 introduces a forward-looking perspective on privacy and cookies. The architecture of GA4 relies on data modeling to bridge gaps in incomplete information. While it currently utilizes first-party cookies, it’s set to integrate Google’s machine learning models in the near future to effectively adapt to an environment without cookies.

The reporting interface also undergoes changes in GA4, offering fewer standard reports but introducing a more powerful custom reporting tool. Users accustomed to Universal Analytics (UA) data may discover that many of their routine reports are no longer readily available.

Additionally, GA4 introduces API quota limits, distinct from sampling. This implies that users are now constrained in terms of how much data they can extract from GA4 and how frequently they can do so. Those relying on intricate reports or dealing with a substantial volume of users accessing data from GA4 are likely to be impacted by these changes.

Advantages of Google Analytics 4 (GA4) Consulting

In a nutshell, Google Analytics 4 is intricate. Both RESULTi and the broader analytics community are continuously uncovering optimal approaches. The platform is in a state of constant evolution, leading to diverse viewpoints on the most effective methods. With over 100 properties already established, our analytics specialists have gained extensive insights.

If your marketing team is centered on a single GA4 property, embarking on the migration process would require significant research hours. Engaging a GA4 consultant from RESULTi provides your team with specialized expertise derived from years of practical experience.

Key Dates for Google Analytics 4 Services

October 14, 2020

Google Analytics 4 became the default for organizations creating a new tracked property. Universal Analytics, which refers to the previous generation of Analytics, remains active.

July 1, 2023

Universal Analytics properties will not process data after this date. All new data will be imported into Google Analytics 4 properties only.

December 31, 2023

This is the date you’ll lose access to your legacy UA data. Users have until this date to extract any data they want to keep for reporting purposes.

Google Analytics 4 Migration

The proficient team at RESULTi has effectively managed the migration and enhancement of over 100 GA4 properties up to this point. Our clientele encompasses diverse sectors such as healthcare, manufacturing, education, finance, logistics, SAAS, and insurance. In essence, there’s hardly any scenario we haven’t encountered.

These varied implementations have ranged from straightforward replication of UA data to more intricate configurations involving comprehensive enhanced e-commerce features, CRM integrations, and reporting through BigQuery.

While our engagements have ranged from large enterprises to smaller businesses, we consistently adhere to a structured process, ensuring our commitment to each property we handle.

Our process begins with a comprehensive assessment of your current Google Analytics setup.

Prior to delving into migration discussions, it’s vital to evaluate your existing GA configuration. We examine your current tracking practices, verify proper settings, and identify areas where additional tracking could be implemented. Often, clients are unaware of the potential for tracking aspects like video analytics, transactions, form submissions, and more using GA4. This deep dive enables us to bridge reporting gaps through meaningful enhancements.

We gather tracking requirements from various stakeholders involved.

In recognition of the multiple teams within the marketing department that rely on GA, we engage all relevant parties. This collaborative approach ensures a comprehensive transition from Universal Analytics (UA) to Google Analytics 4 (GA4). Regular updates and discussions help address data issues and accommodate reporting changes, ensuring everyone can leverage their data optimally.

We build custom reports and dashboards based on your business needs.

These resources facilitate rapid access to valuable insights, catering to your team’s needs. By connecting your data to Looker Studio, we can craft reports that align precisely with your business requirements.

The proper configuration of Google Tag Manager (GTM) is a part of our methodology.

We either establish a new GTM setup or audit an existing container, ensuring seamless functionality of all tags. This practice identifies any tracking gaps related to site performance and crucial metrics, guaranteeing that GTM events fire accurately without impeding site speed.

We equip your team with the skills to optimize GA4 effectively.

Through dynamic reports in Looker Studios (formerly Google Data Studio) and UTM tools, we empower your team to maintain organized and optimized data within GA4. Whether through comprehensive training or internal resources, our aim is to provide the means for you to fully harness your data’s potential.

Staying abreast of the latest GA4 developments, features, and reports is vital.

Our Google Marketing Platform certification grants us access to newsletters and advanced feature insights. This knowledge becomes a guiding force as we navigate your analytics migration and strategize. Moreover, we ensure you stay informed about upcoming changes, enabling your team to plan and adapt proactively.

Why Opt for GA4 Migration?

The migration to Google Analytics 4 (GA4) is imperative as GA3/UA will be phased out by July 1, 2023. By transitioning your website to GA4, you can gain invaluable insights into customer behavior and preferences. This empowers you to refine your marketing endeavors and enhance your website’s user experience. GA4’s advanced tracking functionalities and seamless integration with various Google marketing tools make it a robust instrument for fine-tuning your digital marketing approach.

Outlined below are several compelling reasons to undertake this migration sooner rather than later:

Prevent Data Comparison Gaps

Migrating to GA4 is crucial to avoid interruptions in data collection for comparative analysis. Without the transition, your Google Analytics account will cease gathering new information. Furthermore, GA4 properties cannot access historical data from UA properties. Initiating GA4 implementation sooner ensures an ample dataset for analysis. This is essential for conducting meaningful analytics, and RESULTi emphasizes the importance of adopting GA4 promptly, whether through our agency or another. Configuration and smooth operation of GA4 should ideally be established well in advance of the July 1, 2023 cutoff date.

Alleviate Pressure on CMOs and Digital Heads

The halt in processing new sessions/hits by UA come July 1st could create turmoil for marketing teams reliant on crucial data for performance measurement. Google strongly advises an early migration to prevent disruptions.

“July 1, 2023 all standard Universal Analytics properties will stop processing new hits….The earlier you migrate, the more historical data and insights you will have in Google Analytics 4.”

– Google

Harness Machine Learning Capabilities

GA4 incorporates machine learning to offer insights and optimization for your site and campaigns. The accuracy of GA4’s suggestions improves with the volume of information it processes.

Enhance Insights via Integrations

GA4 provides heightened integrations with media platforms such as Salesforce Marketing Cloud (SFMC), Google Ads, Google Optimize, Display & Video 360 (DV360), Search Ads 360 (SA360), among others. This facilitates deeper comprehension of customer journeys and content performance.

Elevate Customer Privacy with Event-Based Tracking

GA4’s event-based tracking, as opposed to session-based tracking, anticipates a cookieless tracking landscape in the future. This future-ready approach prioritizes customer privacy while retaining data necessary for drawing similar conclusions about customer journeys across websites and apps.

Get In Touch!

WE ARE LOOKING FORWARD TO START A PROJECT WITH YOU!